The home furnishing industry covers household appliances, furniture, hardware products, lighting appliances and other industries. It is an important livelihood industry and an important carrier to meet people's needs for a better life. In recent years, driven by consumption upgrading and technological progress, the quality and efficiency of the development of the home furnishing industry have been steadily improved, showing a trend of integration, intelligence, health and green development. However, there are also problems such as insufficient innovation guidance in key industries, low level of quality refinement, and insufficient development of intelligence. The demand for home furnishing consumption still needs to be further stimulated and released. In order to implement the relevant decisions and arrangements of the CPC Central Committee and the State Council on promoting high-quality development and stabilizing the industrial economy, promote the innovative development of the home furnishing industry, cultivate and expand new growth points, and play an important role in expanding domestic demand, the following action plan is formulated.

1¡¢ General requirements

  Cultivate and strengthen new business forms and models, consolidate and enhance international competitive advantages, lead consumption with high-quality supply, and provide strong support for promoting high-quality development and creating high-quality life.

By 2025, the innovation capacity of the home furnishing industry will be significantly enhanced, and the supply of high-quality products will increase significantly, initially forming a higher level virtuous circle of supply creating demand and demand pulling supply. Cultivate innovation platforms such as manufacturing innovation centers and digital transformation promotion centers in household appliances, lighting appliances and other industries, and achieve 65% integration of industrialization and industrialization in key industries. Cultivate a batch of 5G fully connected factories, intelligent manufacturing demonstration factories and excellent application scenarios. The proportion of personalized customization, such as reverse customization, whole house customization and scenario integrated customization, has steadily increased, the supply of green, intelligent and healthy products has increased significantly, and new business forms such as smart home have accelerated. Cultivate about 50 well-known brands and 10 ecological household brands in the household industry, promote a batch of excellent products, establish 500 smart home experience centers, cultivate 15 high-level characteristic industrial clusters, and promote the quality consumption of household brands with high-quality supply.

2¡¢ Consolidate the industrial foundation and improve the development momentum

£¨1£© Accelerate technological breakthrough and design capability improvement. Support the establishment of smart home and manufacturing innovation centers in key home furnishing industries, promote the construction of national, regional and industry level industrial Internet digital transformation promotion centers, industrial technology foundation public service platforms, and provide standards, measurement, certification and accreditation, inspection and testing, test verification, evaluation and diagnosis, industrial information, intellectual property rights, achievements transformation, talent training Industrial technology basic public services such as application and promotion. Research and formulate the map of smart home sub industry chain, and accelerate the innovation and breakthrough of new materials, key components, high-precision equipment, basic software and other key links. Build a collaborative cooperation platform for the home furnishing industry, strengthen exchanges and cooperation among related industries in the fields of health application technology, smart home integration, intelligent solutions, and promote industrial linkage innovation. Strengthen the construction of industrial design centers and industrial design service organizations in the household field, and improve the integrated design and innovation capability of household in the direction of convenient, comfortable, healthy and safe household environment. Support enterprises to establish an open innovation platform with online and offline integration and participation of enterprises and users, and improve the product market fit.

£¨2£© Accelerate standard connectivity and integration innovation. Accelerate the construction of the standard system in the field of smart home, carry out basic standard research and standard application demonstration from single product intelligence to device interconnection to scenario interconnection, and promote the development of mutual trust, interconnection and interconnection of industries. Carry out cross domain integration standard development for multiple products involved in home scenes, form a series of home environment standards for bedrooms, kitchens, living rooms, bathroom, study, etc., and support personalized home experience for multiple scenes. We will accelerate the research on security standards for data collection, storage, use, processing, transmission, and provision of smart home, and strengthen data security. Give priority to the development and revision of relevant standards in the field of household appliances, furniture and lighting appliances for special groups such as infants, children and the elderly. Encourage the development of group standards in the household sector that can quickly adapt to technological development and market demand. Support key industries to actively participate in the preparation and revision of international standards.

£¨3£© Promote the improvement of household products and service quality. Strengthen the quality comparison between key products such as smart home appliances, green furniture and intelligent lighting and international high-quality products, support enterprises to aim at advanced benchmarks for technical transformation and improve product quality. We will strengthen the quality and safety supervision of household appliances, lamps, mattresses, children's furniture and other products, intensify the investigation and punishment of the production and sale of counterfeit and shoddy products, and earnestly safeguard the legitimate rights and interests of consumers and enterprises. Carry out actions to improve the quality of household products, strengthen the construction of enterprise quality culture, quality management system, product quality control and process improvement, and constantly improve the overall quality level of the industry. Strengthen digital innovation and application of quality management, guide enterprises to use 5G, industrial Internet, big data, artificial intelligence, digital twins and other new generation information technology means to carry out simulation optimization, verification evaluation, intelligent online detection and intelligent equipment management, and improve product stability and reliability. Promote the construction of product quality traceability system in household appliances and furniture industries to boost consumer confidence.

3¡¢ Accelerate the digital green transformation and boost quality and efficiency

£¨4£© Deepen the promotion of industrial digitalization. Focusing on key links such as R&D design, planning and scheduling, production operations, warehousing and distribution, quality control, marketing management, and supply chain management, we will promote the in-depth application of technologies such as 5G, industrial Internet, and intelligent manufacturing to achieve demand agile perception, agile supply, lean production, and fine management. Support leading enterprises to build and promote characteristic industrial Internet platforms and secondary nodes for identity analysis, and promote data exchange, information exchange, production collaboration, and resource sharing in the upstream and downstream of the industrial chain. We will promote the digital transformation and intelligent upgrading of the whole process of design, production, management, and service in key industries, strengthen network security, and cultivate a number of national pilot demonstration projects and excellent application scenarios for integration of two technologies, intelligent manufacturing, and industrial Internet in the home furnishing field.

£¨5£© Deeply promote new models and formats. Encourage enterprises to establish consumer experience centers, online design centers, etc., and vigorously develop personalized design, user participation design, and interactive design to meet the needs of diversified and personalized consumption upgrading. Support enterprises to carry out user demand mining, product research and development, intelligent production and data appreciation based on consumption data, establish flexible production systems, promote new models such as on-demand customization and reverse customization, and achieve accurate and efficient matching between supply and demand. Cultivate and develop a shared manufacturing platform in the home furnishing field, and promote the sharing, integration and intelligent collaboration of innovative resources and production capacity. Collect typical cases of personalized customization, promote integrated scenario customization, smart home customization, whole house customization and other system solutions, promote enterprises to upgrade from providing products to providing "products+services", and cultivate a batch of service-oriented manufacturing home demonstration enterprises and platforms.

£¨6£© Vigorously promote green manufacturing. Actively promote cleaner production, and strengthen the promotion and application of green materials, technologies, equipment and production processes. Support enterprises to practice the concept of green design, increase green transformation efforts, and actively create green manufacturing benchmarks. Accelerate the replacement of household appliance refrigerants and foaming agents for environmental protection, increase the source substitution of raw and auxiliary materials with low (no) volatile organic compounds (VOCs) content in the furniture industry, and promote water-based coating, electrostatic powder coating, UV curing coating and other processes and equipment. Actively promote the reduction of household packaging materials, adopt environment-friendly recyclable packaging materials, and improve the level of resource utilization. Make overall plans for development and safety, guide enterprises to implement the main responsibility of safety production, standardize the conditions of safety production, and improve the level of intrinsic safety.

4¡¢ Promote the cultivation of excellence and strength, consolidate and enhance industrial competitiveness

£¨7£© Strengthen the demonstration and guidance of high-quality enterprises. We will strengthen tracking services, guidance and support, cultivate a number of "chain owners" with strong core competitiveness and great driving role, and give play to their supporting and leading role in technological breakthrough, factor aggregation, upstream and downstream collaboration, and ecological construction. We will encourage strong cross industry alliances, strengthen cooperation and complementarity in product design, technology research and development, marketing services, and resource docking, and lead the integrated development and consumption upgrading of the home furnishing industry. Guide leading enterprises to establish and improve the quality audit mechanism, strengthen the supervision and guidance on the quality, technology, process, equipment and personnel of SMEs' suppliers, and constantly improve the overall level of the industrial chain supply chain. We will carry out gradient cultivation of high-quality small and medium-sized enterprises in the field of home furnishing, support the construction of national technology innovation demonstration enterprises, specialized and new "small giant" enterprises, manufacturing single champion enterprises, and enhance the leading role of innovative enterprises.

£¨8£© Promote the upgrading of industrial clusters. Guide local governments to formulate industrial cluster development policies and supporting measures according to the industrial base and characteristic advantages, local conditions and industrial layout. Support the eastern region to build a high-end, green and intelligent home industry development highland, strengthen the exchange of international innovation achievements and the transfer and diffusion of scientific and technological achievements, and form a landmark industrial cluster with global influence and leading radiation throughout the country. We will support the central and western regions to give full play to the role of existing industrial clusters, accelerate transformation and upgrading, and form a number of modern home furnishing industrial clusters with distinctive features and complete service platforms.

£¨9£© Improve brand influence. We will continue to promote brand building in key industries, guide enterprises to strengthen brand planning and publicity, and encourage innovation in brand marketing communication models through e-commerce platforms, offline experiences, exhibitions, design competitions and other ways to enhance consumers' recognition and loyalty to brands. Comply with the trend of digital development, promote the integration of industry resources and business types, organize the evaluation of smart home brands, strengthen the release and communication of achievements, and cultivate the leading brand of home ecology. We will support activities such as the International Home Furnishing Expo, and strengthen economic and trade cooperation and brand promotion.

5¡¢ Expand high-quality supply and improve the adaptability of supply structure

£¨10£© Increase the supply of healthy, intelligent and green products. Compile and release a guide for upgrading and innovating consumer goods, take intelligence, green, health and safety as the guidance, dig deep into potential markets, subdivide fields, refine varieties, expand market supply, and strengthen consumption guidance. Actively develop energy-saving, water-saving, environment-friendly and low-noise green household appliances, inherit and promote traditional Chinese home culture, and develop natural home products. Constantly improve the intelligent level of household products, and vigorously develop smart home appliances, integrated home appliances, intelligent multi scene lighting systems, functional furniture, intelligent locks and other products. Promote the integration of 5G and smart home, deepen the application of inductive control, voice control, remote control and other technical means, and develop terminal products based on 5G technology. Focusing on healthy consumption demand and key groups such as the elderly and children, we will promote the R&D and application of products such as household appliances and furniture suitable for aging, health appliances, and life service robots.

£¨11£© Cultivate smart home ecology. Support enterprises to meet the needs of convenient use, safe and comfortable home environment. On the basis of intelligent application of products, integrate rich scenes and individual needs, and expand scene experience and value-added services such as clothing, food, living, learning, entertainment, health and maintenance. Encourage home furnishing enterprises and telecom operators, Internet, construction and real estate enterprises to strengthen cooperation in information exchange, technology research and development, standard development, market promotion, etc., and promote the implementation of smart home in more life scenarios such as home security, smart kitchen, smart sleep, and healthy bathroom. We will standardize the platform architecture, network interfaces, networking requirements, and application scenarios of smart home systems, and promote the interconnection of smart home related products and data across brands, enterprises, and terminals. Support the integration and innovation of smart home technology and space art, and build an integrated, artistic and intelligent living space.

6¡¢ Increase application and promotion, release the potential of household consumption

£¨12£© Implement the promotion of household products. We will promote the formation of a consumption promotion linkage mechanism in which governments, associations, enterprises, e-commerce platforms and other parties participate in coordination, carry out compliant and feasible consumption promotion activities such as online shopping festivals, and increase support for green, healthy, and smart home products. Encourage new retail development such as smart home experience center, smart appliance life center, and health lighting experience center to sink into the community and promote home upgrading consumption. Promote the co integration and co construction of smart home and smart community, encourage qualified places to organically combine smart home application promotion with talent apartments, and create a number of application demonstration projects. We will encourage home furnishing enterprises to cooperate with real estate developers in depth to jointly create intelligent solutions for residential spaces such as high-tech housing and promote the implementation of smart life.

£¨13£© Promote green smart home products to the countryside. We will vigorously promote green product certification in the home furnishing field, encourage e-commerce platforms and offline stores to set up special layouts and regions, and increase the promotion of green home furnishing. Expand the household consumption market in the third and fourth tier cities, support enterprises to combine online and offline, AI empowerment, in-depth experience and other scenarios, innovate the marketing model, provide one-stop shopping experience, and promote the upgrading of durable consumer goods. Encourage enterprises to develop personalized, customized and healthy smart green household appliances for the rural market, promote channels and market sinking through new retail, rural e-commerce and other ways, carry out promotion and profit giving, old for new, replacement for abandoned and other activities, improve the marketing network and after-sales services, and promote the upgrading of consumption of rural residents.

7¡¢ Strengthen organization and implementation

We will establish a working mechanism involving various departments, local governments and industry organizations to jointly promote the high-quality development of the home furnishing industry. All localities should study and propose specific work plans based on their own conditions and characteristics, define goals, tasks and measures, and pay close attention to the implementation of the plans. Relevant industry organizations should focus on the demand for consumption upgrading, strengthen the research on industrial development trends, organize technical achievements exchange, brand evaluation, product promotion and other activities, and timely release industry development reports. All departments should strengthen the organization and guidance of local and industry associations, summarize and promote typical experience and cases of innovative development of the home furnishing industry, solve problems encountered in development, and ensure the smooth realization of development goals.